Life By Design

  • Autor: Vários
  • Narrador: Vários
  • Editor: Podcast
  • Duración: 128:02:41
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Sinopsis

The Life by Design Podcast with Allison Hardy interviews mompreneurs who are redefining "having it all" while raising their babies and their businesses.

Episodios

  • EP 427 | Your offer isn’t the problem, your emails are

    21/04/2025 Duración: 13min

    As entrepreneurs we create amazing programs that serve people. We launch these offers and send out sales emails and then...we're met with crickets.Too quickly, I see entrepreneurs go back to the drawing board and re-work their offer, but really, it’s their emails that didn’t do the work.In this episode I'm sharing why your offer probably isn't broken, and why your emails are. I'll walk you through some quick changes and data points that will help you know what to shift, so that you can confidently sell your offer through your email marketing efforts.TAKEAWAYS:People buy because they are feeling a certain way. Emotions can be a huge driver in sales! By calling out those feelings, and speaking to their emotions, it can help your audience to feel seen and heard.Give your audience a reason to buy. Let them know that your offer is expiring or that the doors are closing in x amount of days. Having a reason as to why they should buy, creates an urgency to buy within your audience.  Identify your sales triggers. Does

  • EP 426 | Uncovering your business’s right timing featuring Sheri Moise

    14/04/2025 Duración: 26min

    Sheri is an Intuitive Business Astrologer & Sales + Marketing Mentor.Sheri supports her clients by leveraging her 25+ years of expertise and her strengths to make astrology work for their business.Her clients consider her to be their Cosmic Guide, and helps them to feel spacious and easeful planning the marketing of their business.When not guiding clients with proven strategies, intuitive insights, and astrological guidance, Sheri’s known to indulge in dark chocolate (70%+ only!), read historical fiction, cook with her husband, or fight for couch space with her three-legged fur baby, Sierra.TAKEAWAYS:Astrology is all about cycles. They repeat and give us insights and guidance that we wouldn’t otherwise know. This information can help us know what to tune in and focus on. Adjust your content to meet people where they are at. Sometimes you’re not going to reach someone if they have a certain energy. You can use the astrology cycles to help you predict what is going to happen. Rest as hard as your work. A th

  • EP 425 | Your emails are too nice (+ it’s killing your sales)

    07/04/2025 Duración: 14min

    If your emails are polite, vague, and full of "just checking in" energy… they’re probably getting ignored.Your subscribers don’t need another friendly nudge—they need direction. They want to feel like you believe in your offer.Because if you don’t sound sure? Why should they be?In this episode, we’re breaking down exactly why “nice” emails kill conversions—and what to do instead.You’ll learn how to step into confident, clear, leadership energy that moves people to action (without feeling pushy or weird).If you’ve ever wondered why no one’s clicking the buy button, this 6-Figure Secrets Podcast episode will help!TAKEAWAYS:Why clarity and confidence sell—and “being nice” often doesn’tHow to lead your subscribers to a yes (or a no)—and why that’s a good thingThe power of assuming the sale—and how to do it without sounding like a robotHow to write like someone who knows their offer is the answerRESOURCES:Visit the blog post that goes along with this episode for more resourcesIf you struggle to be direct in emails

  • EP 424 | Mindset and SEO featuring Dr. Robyn Graham

    31/03/2025 Duración: 20min

    Dr. Robyn Graham is the founder and owner of Robyn Graham, LLC, and the creator of the Purpose to Results™- Success without Social Method. With an emphasis on mindset, strategy, and action, she helps small business owners and entrepreneurs, coaches, and service providers, build sustainable businesses and have a meaningful impact.Robyn offers one-stop business growth coaching. She helps her clients achieve clarity and confidence, build a personal brand, create, and implement sustainable brand marketing strategies, simplify and streamline their businesses, and take effective action to build a solid foundation for sustainable success and a lifetime of limitless earning potential.She is a certified brand strategist, certified master Christian life coach, host of a globally acclaimed podcast - The Robyn Graham show, and the best-selling author of You, Me, and Anxiety: Take Action Over Anxiety to Enjoy Being You in which she shares her life-long journey with anxiety to help others navigate anxiety to live a joyful,

  • EP 423 | The biggest lie about email marketing

    24/03/2025 Duración: 18min

    “No one reads emails anymore.”Sound familiar? It's the myth that just won’t die—and in this episode, we’re putting it to rest once and for all.If email was really dead, then why are the biggest brands on the planet still chasing your email address like it’s gold? (Spoiler: because it is.)In this solo episode, I’m diving into why this myth exists, what’s actually going wrong when no one opens or clicks your emails, and how to flip the script so your subscribers can’t wait to hear from you.You’ll walk away with practical tips for making your emails stand out, spark clicks, and actually lead to sales—without sounding like a robot or writing essays every time.Here’s what you’ll learn:The real reason people think email doesn’t work anymoreHow to stop writing emails that get ignored (and start writing ones people love)Why email beats social media every single time—even in 20253 simple tweaks to instantly increase your open and click ratesIf you’ve been feeling discouraged about email marketing or wondering if it’s

  • EP 422 | Unreasonable hospitality featuring Madelyn Victoria

    17/03/2025 Duración: 22min

    Madelyn Victoria helps small businesses create a marketing strategy through social media and ShowIt website design so they can turn their leads into sales.By using her knowledge and experiences, she helps her clients transform their customers into cheerleaders and take their business to the next level.Ever since she was in high school, Madelyn has always had some sort of online business or side hustle, but she was still determined to start her corporate career right after graduating from college.But things never go quite as planned.After college graduation, Madelyn decided to work several part-time jobs over the next couple of years so she could continue to test out her “side hustle,” which was Social Media Management at the time. Eventually, her business grew so much that she quit her part-time office job and went full-time.Along the way, her clients began asking for more marketing advice, and Madelyn found that she loved helping them with their marketing goals. She then pivoted, becoming a marketing strateg

  • EP 421 | How to fix your email click rates (for good!)

    10/03/2025 Duración: 14min

    Ever feel like your emails are just… floating into the void? People open them (yay!), but then? Crickets. No clicks, no action, no movement toward a sale.The problem? You haven’t built a culture of clicking in your emails. And if your subscribers aren’t in the habit of clicking, they’re not in the habit of buying either.So how do you actually get people to click? In this episode, I’m breaking down four simple, proven strategies that can turn those silent opens into engaged clicks—so your emails do more than just sit in inboxes.TAKEAWAYS:Double (or triple) your click rate by placing calls to action in the right places.Find your secret weapon subject lines—and use them to get more ideal clients clicking.Why one link, used multiple times, is the key to email clarity (and conversions).The friction-free way to boost event sign-ups—without annoying your list.RESOURCES:Visit the blog post that goes along with this episode for more resourcesCheck out Profitable P.S.’sLearn more about Subject Line MagicWant to use ema

  • EP 420 | Using tools and systems to their full potential featuring Beth Kocol

    03/03/2025 Duración: 23min

    Beth Kocol is a Systems & Automation Strategist and Certified Dubsado Specialist with a strong passion for helping women bring efficiency to their service-based businesses.She founded Studio320 as a Virtual Assistant and learned rather quickly just how challenging it can be to juggle family and personal fulfillment - solid systems were a necessity to keep all the wheels turning and all the people happy. With a keen ability to spot areas for streamlining and optimization, Beth now helps her clients to  get their brains outta their back-ends by leveraging systems and automation, getting time back in their day without sacrificing personal connection.TAKEAWAYS:Make the point of entry to work with you simple. Figure out the first action you want people to take to express interest in working with you and make it simple, easy and fun.Create systems that can work with you and grow with you. You can always change what you’re doing to better support your business. Go back over processes often and refine. Write down

  • EP 419 | Boundaries and non-negotiables that your future self will thank you for

    24/02/2025 Duración: 20min

    I want to set you up for success by helping your future self. If you can learn to create boundaries, rules and non-negotiables, you will be able to look back on your current self and say, “thank you for doing that”.This does not mean that you have to change, but it does require that your actions and how you show up is different from what you are doing. You have to ask yourself, what’s working, what’s not and what can you outsource. Answering these questions will help you set boundaries for yourself and it will make the processes in your business more streamlined and simplified. So what does this look like for you? I’m sharing with you my boundaries and non-negotiables in hopes to inspire you to set some rules of your own. TAKEAWAYS:People who are not entrepreneurs don’t get an opinion in your business. It’s not helpful. You could benefit from trying this. Set a schedule, and don’t overcommit. While you might sometimes want to say yes to everything, consider what you can do to simplify what’s best for you and

  • EP 418 | Speed up your results with a Summit featuring Krista Miller

    17/02/2025 Duración: 23min

    At Summit in a Box®, Krista helps online business owners replace slow-growth and costly marketing strategies with high-converting virtual summits that lead to record-breaking course, membership, and group program launches.Her method incorporates highly-targeted positioning and feel-good, engagement-based strategies that lead to higher than average conversion rates, true connections, and making a difference through your summit in a way that creates ongoing benefits for months after the event wraps up.The best part? She makes it easy in her Launch with a Summit Accelerator®! With every strategy, template, script, tutorial, resource, and support element you'd ever need, your summit just got a whole lot easier AND more profitable!TAKEAWAYS:Summits create credibility for you as a host. Hosting a summit puts you at an expert status and puts you on the map. Be specific about who your target audience is. Your positioning is key in your summit being successful. Pick speakers who have similar audiences and make the sum

  • EP 417 | How to talk about pain points without feeling like a salesy jerk

    10/02/2025 Duración: 08min

    It’s not always fun talking about pain points in your marketing, but I want to show you how you can talk about pain points and not feel like a salesy jerk. Your ideal client has a problem they want to solve. And your program or offer can solve that pain point. So you talking about pain points can help a lot of people to understand more about how you can help them. ...when you do it the right way.TAKEAWAYS:Speaking about pain points helps your audience feel understood. Your audience wants to feel seen and heard so when you talk about pain points, you are validating their experience and concerns.You owe it to your audience to tell them what you offer. If you don’t call out these symptoms as a great fit to work with you, how will they ever know you can actually help them?Not all marketing needs to be pain point marketing. Remember that there are 7 types of buyers and pain point marketing only targets one type of buyer. So use the pain point marketing technique, but don’t shift all your marketing. RESOURCES:Visit

  • EP 416 | Asking for and receiving support featuring Amy Reinecke + Jennifer Draper

    03/02/2025 Duración: 33min

    Amy Reinecke and Jennifer Draper are passionate about helping women create blogs that allow them to build a business that offers them the avenue to their goals and dreams.They started Spark Media Concepts in 2017 to help women share their stories, passion, expertise, and perspectives that adds value to others via their blog.Together they coach bloggers in their membership and podcast about growing their blogging business because they believe in community over competition and helping others succeed.TAKEAWAYS:You can't do everything yourself. Get really specific on what tasks and projects would truly be important enough to hire someone to help move the needle forward in your business.Asking for support allows you to focus on things that make an impact. When you make an impact, you are creating a space of support and help for others. Be willing to let go when you need to. When you look at it as an opportunity to learn, you can have a totally different positive outlook in your business. Create or join a community

  • EP 415 | Why surveying your clients is your business’s hidden superpower

    27/01/2025 Duración: 12min

    Asking your clients questions is a really important part of the client journey. It can sometimes feel like you’re creating in a vacuum. Especially with things like courses, digital products, and even sometimes memberships, you don’t have a ton of interaction with your clients. So creating a culture of surveying them, to get them to talk to you, is a necessary part of the client experience process.So in today’s episode I wanted to talk more about surveys, when to use them, and how you can start to get more feedback from your clients with surveys.TAKEAWAYS:Surveys are a fantastic way to take the "temperature" of your audience and clients.Get creative with where and how you can use surveys in your business. The more opportunities for your audience and clients to share their experiences and thoughts, the better! On-boarding surveys can help you understand why somebody enrolled in your program and what they want to accomplish. They can also be helpful in determining how to improve a program.Monthly check-in survey

  • EP 414 | Investing in yourself featuring Kwadwo Sampany-Kessie

    20/01/2025 Duración: 22min

    Kwadwo – (sounds like QUĀY.jo) – is the host of The Art of Online Business podcast with 849 episodes and 4.92M downloads, a Meta ads manager and online business strategist, specializing in serving established online course creators with annual earnings ranging from $250,000 to $1.2 million.But unlike most ads managers, he doesn't just bring in quality leads. With over three years of experience, he excels in optimizing funnels and providing marketing, sales, operations and hiring guidance. All of which enable his clients to work less, earn more, and live the life they were meant for.Since January 2020 Kwadwo has resided in central Mexico with his wife and two kids after an ill timed vacation (right before the pandemic started) ended his 12 years of living in China. He speaks fluent Mandarin Chinese, decent Spanish and firmly believes that everyone should experience international travel and engage with different cultures.TAKEAWAYS:Hire a business coach and listen to their advice. Find someone who has success in

  • EP 413 | How AI Assistants are transforming my business

    13/01/2025 Duración: 14min

    We’ve all seen content written by ChatGPT using words like “unleash”, “uplevel”, or “game changer” and it all sounds generic, and robotic, and ridiculously insincere.But I have to tell you that AI assistants, quite honestly, are transforming my business. The reality of the situation is that if I want to grow my business this year, I need more time. And so adding AI tools has helped me spend less time having to learn or do new things. I’m sure you need or want more time too!So in this week's 6-Figure Secrets Podcast episode I'm sharing how I'm using AI and how AI Assistants support my business. TAKEAWAYS:There’s nothing that’s not possible with AI. Be open and willing to try new things. AI can help you find ways to solve problems in your business in a different way you might not have tried before. AI is not the enemy. It’s a tool to help you work smarter, not harder. You owe it to yourself to do the work to find an easier and better way to do things in your business. Make it work for you. You’re never married

  • EP 412 | The 4 A's of a successful pre-launch featuring Brenna McGowan

    06/01/2025 Duración: 22min

    Brenna McGowan is launch strategist and copywriter. She believes that hustle-based, high-pressure program launches don’t serve you or your customers. Instead, she teaches a systemized pre-launch process to put leads through so they’re primed, pre-sold, qualified, and raring to buy your offer. By leveraging her pre-launch and Anticipation Marketing™ strategies, Brenna’s clients have tripled — and even quadrupled launch revenue growth — without the frenzy and chaos they used to feel when launching. She also helps her students inside The Pre-Launch Plan Program create strategic pre-launch plans that’ve raked in hundreds of thousands in revenue. When Brenna’s not strategizing or helping clients launch, you can find her walking in her Northern California neighborhood, continuing her endless search for the perfect white t-shirt, reading cheesy romance books, or coming to terms with soon becoming an empty-nester. TAKEAWAYS:Breanna shares with us her 4 A's for a successful pre-launch. She says that building in these

  • EP 411 | 5 of my favorite purchases in 2024

    30/12/2024 Duración: 12min

    To finish out the podcast this year, I wanted to do an episode about some of my most favorite purchases I made for my business tin 2024! This year I really dug into doing what I was doing, better. And because of this focus, I needed to invest in a lot of new tools and ways to outsource to assist with that focus. TAKEAWAYS:Opus Clip AI. This is an AI tool that takes your podcast video and splices them up into 10 or so clips to use on social media. This saves me so much time.Build a Bot workshop with Hattie Dunstan. This workshop helped me see what was possible with AI and I use it for my clients using my template it will create an email pitch sequence.ManyChat. This tool automates conversations on Instagram and can DM links to accounts when they comment a specific keyword on posts.Descript. This can be used for a lot of different things but I use it for the Eye Contact feature. This tool makes it look like you’re looking at the camera, when you're not.Outsourcing SLO funnel Ads. I hired a Facebook Ad expert an

  • EP 410 | 5 email marketing predictions for 2025

    23/12/2024 Duración: 12min

    As I was prepping for this episode, I was looking at what trends I saw this past year that were getting my clients results. What were they saying and doing? How many emails were they sending? What was their email structure?So in this episode, I'm predicting 5 email marketing trends for 2025, based on what I saw in 2024.TAKEAWAYS:Entrepreneurs will start to move off of social media and rely on more sustainable platforms, like email. You might also be getting exhausted with the algorithm and want your content to better convert into sales, which means you will need to focus on your email list and marketing. Inboxes are going to get noisier because you will need to email more. In order to get your offer seen more, you will have to email more. So look at what your email marketing looks like now and how you can increase it sustainably.Conversion rates from email will start to drop. Don’t let this scare you! This just means that people will see right through the bad ChatGPT scripts so you will have to create a very

  • EP 409 | Human-centered selling featuring Stacey Brass-Russell

    16/12/2024 Duración: 27min

    Stacey Brass-Russell is a Transformational Business and Life Coach. She helps coaches and experts launch their mission-driven passions into the world with signature offers and valuable content that attracts their ideal clients and helps them to go from "best-kept secrets" to profitable business owners.Stacey’s career spans from Broadway actress to yoga studio owner, to program and event creator, to inspirational speaker, and now the host of the popular podcast PASSIONATE & PROSPEROUS. She has helped hundreds of people take huge leaps to create the lives and businesses of their dreams by having the confidence and strategies to use their gifts and skills to make money doing what they love.Stacey was most recently named one of NYC’s Top 15 Coaches In 2023 and 2024 by Influence Digest. She has also appeared in publications such as Marie Claire, Entrepreneur, and Authority. She loves pizza, caviar, seeing shows, cosmic stuff, and brain science. She lives in NYC with her husband and one-eyed cat, Charmaine.TAKE

  • EP 408 | The singular question you need to ask yourself as you plan for 2025

    09/12/2024 Duración: 21min

    At the end of the year, I know many of you are starting to think about your plans and goals for 2025. While making big goals are good, I notice that most people don’t take into consideration action when making these goals.So in today's episode, I want to dig into the action behind your goals. Because without action, goals are just wishes, right?! In this episode we will dive into the action behind goals that will help you to approach 2025 with a fresh perspective, arsenal of tools, and a way to figure out what matters most in your business.TAKEAWAYS:There comes a point when you have to either exchange time or money to achieve your goals. The question is, what are you willing to invest upfront?Everything is an experiment in business. You never know if it’s going to work until you try.Find someone who you can learn from, who has achieved similar goals as you have. Get in their world if you want to take a path of least resistance.RESOURCES:Check out the blog post that goes along with this episode for additional

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