Sinopsis
The Life by Design Podcast with Allison Hardy interviews mompreneurs who are redefining "having it all" while raising their babies and their businesses.
Episodios
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EP 407 | Hiring to grow featuring Kimberly Tara
02/12/2024 Duración: 25minKimberly Tara, CPA, CTC, is a wife, mom to 4 little kids, and a multi-passionate entrepreneur.As a Tax Strategist & Business Growth Advisor, Kimberly & her team partner with CEO Mom Service Providers to maximize revenues, reduce taxes, build wealth, and create a legacy. She believes in fostering a supportive community where CEO Moms are proactively encouraged to learn and ask difficult tax and financial questions so they can understand their numbers and confidently make better business decisions.Through proactive tax strategy and an ongoing, trusting relationship, Kimberly and her team believe in putting more money back in their clients pockets and helping them sustainably grow their business while putting family first. Kimberly is all about finding the balance to live your dream life and be successful at what matters most!TAKEAWAYS:In order for her business to have impact and to scale, Kimberly had to bust through her mental myths and fears about hiring someone. Then she got to a place where she knew
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EP 406 | Storytelling, social proof, and SEO featuring Brittany Herzberg
25/11/2024 Duración: 24minOnce upon a time, Brittany Herzberg was an introverted massage therapist just trying not to let her clients hear her tummy rumbling. Now? She’s still introverted, but she's perched behind her MacBook increasing visibility and income for 6-figure entrepreneurs using the most misunderstood organic marketing strategy—SEO! Brittany is known for being loud about the benefits of SEO, giggling, & keeping things basic. (Oh, so basic!)TAKEAWAYS:Social proof is important. Social proof is what people are saying about their experience of working with you. This can be in testimonials, stats, and case studies. Ask yourself these three questions, who do you help, how do you help them, and what do you want to be known for? If you can answer these questions, that's going to help streamline your messaging and you can run all your content through that filter. Utilize SEO. It’s hard to pour out content constantly on social media and for it not to last long or be successful the way we want. People are wanting to learn to opti
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EP 405 | Why Welcome Sequences are dead + what to do instead
18/11/2024 Duración: 12minI’ve never found the Welcome Sequence in an email funnel effective. I’m not a huge fan because these tend to be all about you as the business owner. I know the intention behind it is to establish you as an expert and deliver value, but I think the way it's presented is fatally flawed.So how do we get our ideal customers to a point where the pitch for your offer makes sense?Listen to the episode to hear why I think Welcome Sequences are dead and what to do instead. TAKEAWAYS:Help your leads have a mindset shift. Think about how you can come to the pain point for your ideal client from a different perspective. When they think differently about their pain point, they act differently. You can still establish yourself as the expert. The focus of a Welcome Sequence is still useful, we just have to get there differently. So make sure that you are actually trying to help someone and that you are super intentional about what you share and how you share it. Establish the know, like, trust factor. If you’ve strategized
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EP 404 | When to make changes in your email funnel [Ask Me Anything]
11/11/2024 Duración: 15minWelcome to this episode inside of our Ask Me Anything Series on the 6-Figure Secrets Podcast! Today, I’m answering three questions submitted by our Funnel of the Month Club members.The questions I'm digging into today are: How can I get more people to click over to my sales page from my emails?How can I generate more leads for my funnel?When do I make changes in my funnel? RESOURCES:Check out the blog post that goes along with this episode for additional resourcesJoin the Funnel of the Month Club! (and use code CLUB to snag 20% off your enrollment)CONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.Music courtesy of www.bensound.com
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EP 403 | Growing a leveraged business featuring Stephen + Chelsey Diaz
04/11/2024 Duración: 23minStephen and Chelsey Diaz are the founders of The Rainmaker Family. This past year they ranked #148 on the Inc 5000 list, a list of the fastest growing privately held companies in America, and #2 in the category of education.This power couple is making a major impact in the online learning space, while pioneering a family-first model of entrepreneurship. Authors of an Amazon best seller: The Family Freedom Challenge, their program helped a new family cross the six figure mark every 14.2 days on average this past year.TAKEAWAYS:Focus on leverage. Stephen and Chelsey talk about the first thing they focus on is leverage. There are many business strategies out there that work if you put effort into it, but not all of them can be leveraged. Leverage gives you more flexibility in your business and life. Get a mentor. A mentor usually has learned the hard lessons, so you don’t have to. Learn from someone in your niche. Stephen and Chelsey offer a blueprint for people who want to learn more about how to utilize Amazo
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EP 402 | Why your emails aren’t selling (+ what to do instead)
28/10/2024 Duración: 13minHave you been wondering why your emails aren’t selling?Most coaches and experts struggle to sell, especially through email. When I dig into their Email Pitch Sequences, most of them have a collection of fatal flaws that are killing their sales. In this 6-Figure Secrets episode I want to talk about the 5 most common Email Pitch Sequence fatal flaws that I see and how you can avoid making these mistakes.TAKEAWAYS:Volume is important. Simply put, the more you email, the more sales you will see.You have to know your buyer types. We all have 7 different buyer types in our audiences. When you write to those specific buyer types, you will see more sales come through.You need to know what the function of your Email Pitch Sequence is, so that your emails makes sense for your reader.Length of your Email Pitch Sequence is important. Keeping your reader in analysis paralysis leads to decision fatigue.RESOURCES:Check out the blog post that goes along with this episode for additional resourcesLearn more about how Pitch Per
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Creating content that actually matters | EP 4 Fill Your Funnel
25/10/2024 Duración: 26minWelcome to a very special series here on the 6-Figure Secrets Podcast, the Fill Your Funnel Series! In this four-part series, I’ll help you expand your reach, grow your email list, and ultimately…sell without feeling like a total sleazeball!And to make it extra special, I’m co-hosting it with business strategist, the one and only, Holly Haynes! Holly and I are both working moms who understand the hustle. We want to help you build a thriving business without the crazy TikTok dances or insane schedules.Every Friday this October, we'll be your virtual coffee shop buddies, sharing growth strategies, day-in-the-life hacks, and proven email marketing tactics, so mark your calendar.CONNECT WITH HOLLY AND ALLISON: Create your dream income using the offers and knowledge you already have, and attend Holly’s Profit MasterclassSnag a seat in Allison's Sell on Autopilot Masterclass, and learn how to use email marketing to sell while you sleep (or, ‘ya know…live your actual life!)Come to our networking event on October 30!
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EP 401 | Making informed decisions featuring Tayler Cusick-Hollman
21/10/2024 Duración: 25minA marketing consultant and small-business builder, Tayler Cusick-Hollman is the Founder of Enji—though you might recognize her from one of her other companies: TAYLRD Media and Designs and Sourced Co.In her newest endeavor, Enji, Tayler is taking everything she has learned over nearly a decade of helping small businesses with marketing, and creating a suite of online marketing tools that work with your lifestyle, make sense for you, and fit your business. Because while you didn’t sign up to be the Chief Marketing Officer of your business, Enji believes that becoming one doesn’t have to be so daunting. Enji aims to empower you with the tools and solutions to make more informed decisions, use your resources more effectively, get creative with connecting with customers, and ultimately grow!TAKEAWAYS:Make decisions from a place of feeling good physically and mentally. Tayler says, "I won’t be successful if I am not good as a person. So I try to play when I need to play and work hard when I need to work hard."Make
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Systems that save you time during the holidays | EP 3 Fill Your Funnel
18/10/2024 Duración: 18minWelcome to a very special series here on the 6-Figure Secrets Podcast, the Fill Your Funnel Series! In this four-part series, I’ll help you expand your reach, grow your email list, and ultimately…sell without feeling like a total sleazeball!And to make it extra special, I’m co-hosting it with business strategist, the one and only, Holly Haynes! Holly and I are both working moms who understand the hustle. We want to help you build a thriving business without the crazy TikTok dances or insane schedules.Every Friday this October, we'll be your virtual coffee shop buddies, sharing growth strategies, day-in-the-life hacks, and proven email marketing tactics, so mark your calendar.CONNECT WITH HOLLY AND ALLISON: Create your dream income using the offers and knowledge you already have, and attend Holly’s Profit MasterclassSnag a seat in Allison's Sell on Autopilot Masterclass, and learn how to use email marketing to sell while you sleep (or, ‘ya know…live your actual life!)Come to our networking event on October 30!
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EP 400 | Establishing routines that support you
14/10/2024 Duración: 26minI've said it before, and I'll say it again,If your business works for you, it'll work for everyone else.So this week on the 6-Figure Secrets Podcast, I want to dig into establishing routines that actually work for you.When establishing routines you have to be honest with yourself and answer questions like:How you want to live your life?What are your goals?What season of life are you in?One of the most important things when developing a routine that supports you, is getting clear on where you are now and where you want to go.In this episode I wanted to share with you the season of life I am in and what routines I am doing to manage my business and personal life. What I do might not work for you, or you might be in a different season, but it my hope that by sharing what I'm doing, it'll help you land on your routine that helps to support you in creating the business and life you want!Also! Thank you for listening to the podcast and celebrating 400 episodes with me!TAKEAWAYS:Find a health routine that works for
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3 ways to sell through email this season | EP 2 Fill Your Funnel
11/10/2024 Duración: 21minWelcome to a very special series here on the 6-Figure Secrets Podcast, the Fill Your Funnel Series! In this four-part series, I’ll help you expand your reach, grow your email list, and ultimately…sell without feeling like a total sleazeball!And to make it extra special, I’m co-hosting it with business strategist, the one and only, Holly Haynes! Holly and I are both working moms who understand the hustle. We want to help you build a thriving business without the crazy TikTok dances or insane schedules.Every Friday this October, we'll be your virtual coffee shop buddies, sharing growth strategies, day-in-the-life hacks, and proven email marketing tactics, so mark your calendar.CONNECT WITH HOLLY AND ALLISON: Create your dream income using the offers and knowledge you already have, and attend Holly’s Profit MasterclassSnag a seat in Allison's Sell on Autopilot Masterclass, and learn how to use email marketing to sell while you sleep (or, ‘ya know…live your actual life!)Come to our networking event on October 30!
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EP 399 | Sprints
07/10/2024 Duración: 15minI am the master procrastinator.Anybody else?Because I catch myself doing this more often than I like to admit, I landed on this idea of sprints.A sprint is when you go head down and focus on getting one thing done. This can last a week, month, or whatever length of time you need to get that thing done.In this episode I want to dig into sprints and how this could potentially benefit you and your productivity and avoid putting things on the back burner. TAKEAWAYS:Identify the thing you have been putting on the back burner. If it’s something that needs to be done but you don’t want to, outsource it. If you are not able or want to outsource it, you will have to find and make the time to make it happen. What needs to happen to make it happen? What do you need to have in place? What do you need to know? What do you need to create? Ask yourself these questions. For most people it comes down to their time. So what do you need to sacrifice to get the thing done?Identify your why. Why are you doing this thing and why i
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How to set up a profitable email collaboration | EP 1 Fill Your Funnel
04/10/2024 Duración: 18minWelcome to a very special series here on the 6-Figure Secrets Podcast, the Fill Your Funnel Series! In this four-part series, I’ll help you expand your reach, grow your email list, and ultimately…sell without feeling like a total sleazeball!And to make it extra special, I’m co-hosting it with business strategist, the one and only, Holly Haynes! Holly and I are both working moms who understand the hustle. We want to help you build a thriving business without the crazy TikTok dances or insane schedules.Every Friday this October, we'll be your virtual coffee shop buddies, sharing growth strategies, day-in-the-life hacks, and proven email marketing tactics, so mark your calendar.CONNECT WITH HOLLY AND ALLISON: Create your dream income using the offers and knowledge you already have, and attend Holly’s Profit MasterclassSnag a seat in Allison's Sell on Autopilot Masterclass, and learn how to use email marketing to sell while you sleep (or, ‘ya know…live your actual life!)Come to our networking event on October 30!
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EP 398 | The gift of perspective featuring Belinda Weaver
30/09/2024 Duración: 20minBelinda Weaver is a copy coach helping aspiring and working copywriters supercharge their income, create financial stability, and avoid career burnout. She believes the whole point of being your own boss is to create a job that’s better than the one you left.With 10 years in the business of writing, Belinda has courses, coaching, and mentoring that builds skills and confidence so more writers can ditch hustle and burnout and enjoy the journey of their work.An Aussie living in California with her pug, two daughters, and husband (listed in order of neediness)… Belinda is obsessed with Doctor Who, English murder mysteries, and making the perfect lemon curd.TAKEAWAYS:Belinda's favorite selling platform is email. Belinda has created webinars and 3-7 day events via email to create connection with her audience via email. When you see other entrepreneurs in your space doing BIG Things, remember that they didn't get there all at once. What you're seeing isn't their starting point. The (not-so) secret to success is a m
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EP 397 | How to project manage your email funnel [Ask Me Anything]
23/09/2024 Duración: 25minWelcome to this episode inside of our Ask Me Anything Series on the 6-Figure Secrets Podcast! Today, I’m answering questions submitted by our Funnel of the Month Club members.In this episode I’m answering a BIG question from Tracy Hoth! Tracy helps coaches and online business owners organize and systemize their businesses to save time and money and feel more confident. You can learn more about Tracy here.Tracy wants to know how she should approach the actual project management of her email funnel, from creation to scheduling to calendaring for each step, and how she should go about implementing her funnel.In my response, I share what steps I believe she should take first, how she should go about scheduling time to create her actual emails, videos, and funnel, and some practical “to-do’s” to help her minimize having to re-do or refocus on certain tasks. RESOURCES:Check out the blog post that goes along with this episode for additional resourcesJoin the Funnel of the Month Club! (+ use code CLUB to snag a 20% d
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EP 396 | How I hit my 2024 email list growth goal in 8 months
16/09/2024 Duración: 19minI made a goal in my business that by the end of 2024 I would grow my email list to 10,000 subscribers. Instead, I reached this goal in 8 months!Early in 2024 I realized that the tipping point in my business was my email list size. That if my email list grow, my sales would increase. So I made my only goal in 2024 to grow my email list. In this week's podcast episode I'm sharing how I accomplished this goal, what I had to do to make it happen, and the shift I realized as I was working towards this goal. TAKEAWAYS:Find a proven system that works. Two things that I know have worked to grow my email list Meta Ads and collaborations. So instead of trying something new, I decided to expand on what's already working. Keep the main thing, the main thing. Once you find your system that’s working, the question becomes how can I change it, maybe even just slightly, to reach my goals and get more results. Sometimes business is nothing more than a numbers game. When I realized this, it made things so much more simple. RE
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EP 395 | Using our devices to support us
09/09/2024 Duración: 17minWe all have a love-hate relationship with our phones, especially if you have a business.There is so much noise about screen addiction, how our phones are causing our attention spans to decrease, and the harm it causes to our brains.And while this may be true, I think that our phones can be amazing devices to support us, and that if we set our phones up in the right way, we can change the story we have around our phones and how we are connected to them.In this episode, I want to share with you some strategies I've implemented to switch my perspective to my phone is a "necessary evil" to a device that supports me and my goals. TAKEAWAYS:Sending text messages when you get a sale. I love getting texts that come through that I have made a sale when I’m not working. For my life and my brand, this is awesome and a huge motivator. Your business should sell for you while you’re living your life and getting these text messages reiterate what is possible. Knowing our limits with our devices. You can set limits on your p
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EP 394 | Effective communication beats strategy anyday featuring Heather Sager
02/09/2024 Duración: 23minHeather Sager is a speaking coach and business mentor, helping you turn your voice into your best marketing asset for growing your business.She is a former consulting executive turned global speaker and trainer, host of the Hint of Hustle podcast, and creator of the Speaker Society. She's also a mom of 3 boys and lives with her family in beautiful Bend, OR.TAKEAWAYS:How do you know if you are a good communicator? Notice if people are talking back to you. When you are recording videos and asking people to take action, are they actually doing what you tell them to do? If no one is downloading your freebie or taking action, your communication skills are not effective. You might be fun or entertaining, but if you can’t get a person to take action, your communication might not be effective. Become a better communicator by instituting a daily ramble. Simply ask yourself questions people might ask you and figure out how you can best get to your response. When you practice and know your topics and ideas, you will ram
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Busting mid-launch lulls (+ other strategies to maximize open cart) | EP 3 Launch Like a Pro
30/08/2024 Duración: 23minWelcome to a very special series on the 6-Figure Secrets Podcast called Launch Like a Pro! In this series, I'm joined by Facebook Ads expert Kwadwo Sampany-Kessie and pre-launch specialist Brenna McGowan. We're chatting through how to create a profitable launch.In this episode, we tackle topics like the mid-launch lull, how to manage your thoughts during an open cart period, and why shorter open cart periods can increase sales. RESOURCES: Learn the 7 Biggest Facebook Ad Mistakes from KwadwoSnag Brenna's Pre-Launch Plan Cheat SheetGet access to Allison's $80,000 Email TemplateCONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.Music courtesy of www.bensound.com
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How to launch like a pro (even if you don't have a huge team) | EP 2 Launch Like a Pro
29/08/2024 Duración: 26minWelcome to a very special series on the 6-Figure Secrets Podcast called Launch Like a Pro! In this series I'm joined by Facebook Ads expert Kwadwo Sampany-Kessie, and pre-launch specialist Brenna McGowan, and we're chatting through how to create a profitable launch.In this episode, we explore why launching like a pro doesn't necessarily mean you have to have a huge team and what that might look like for a solopreneur. RESOURCES: Learn the 7 Biggest Facebook Ad Mistakes from KwadwoSnag Brenna's Pre-Launch Plan Cheat SheetGet access to Allison's $80,000 Email TemplateCONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.Music courtesy of www.bensound.com