Ponderings From The Perch

What's hiding in consumer blind spots that brands need to uncover? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and President and Head of Client Consulting at Nailbiter, Gram Bowsher, about capturing authentic consumer behavior through their proprietary in-the-moment video methodology, videometrics. They dive into how Nailbiter's approach provides deeper customer insights than traditional survey methods while removing recall bias that often plagues market research. Shopping habits continue to change. Ever wonder how brands stay competitive despite these changes? They discuss how brands face challenges in understanding shopper behavior across multiple touchpoints—from pre-shop research to in-store decisions to online price comparisons. Nailbiter's methodology allows brands to quantify consumer behavior at scale through human coding of video data, offering both the statistical validity of large sample sizes and the rich conte