Digital Insights

In the last email, we talked about sketching out your UX strategy. Not a polished final document, but a draft that clarifies your direction and invites collaboration.But that strategy is only useful if people buy into it. And that means you now need to switch hats: from strategist to storyteller.That's what this week is all about: how to present your vision in a way that gets your colleagues and leadership on board.Don't Just Present. Involve.The biggest mistake I see people make is showing up to stakeholders with a "here's what I'm going to do" approach. Instead, try:Here's what I'm thinking. What's your take?That small shift does two powerful things:It invites others into the process, giving them a sense of ownership.It makes it harder for them to say no later because they helped shape it.A strategy that's co-created is much more likely to be supported and championed. But to create something together effectively, you need to truly understand who you're working with.Understand Your Stakeholders Like You Unde