Ponderings From The Perch

Can you grow a market research company to £6 million in just two years? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and Potentia Insight Managing Director Suzy Hassan about building a successful consultative data collection company from the ground up. They explore how Potentia Insight achieved remarkable growth by focusing on human relationships and niche market research solutions rather than relying solely on digital automation, which dominates the industry. They discuss how the key to rapid business growth lies in maintaining personal connections with clients, suppliers, and staff while leveraging senior-level expertise to deliver consultative services. Hassan explains that their approach centers on providing clients with a single point of contact who takes projects from start to finish, contrasting with larger organizations where clients work with multiple team members. The conversation reveals how focusing on hard-to-r