Seo Podcast Unknown Secrets Of Internet Marketing

Marketing in the Age of AI: Why the Funnel is Dead and Content is King with Sara Faatz

Informações:

Sinopsis

The customer journey has transformed from a linear path to a chaotic "choose your own adventure" experience as AI becomes increasingly embedded in search processes and content discovery.• Zero-click search has fundamentally disrupted traditional marketing as users get answers without visiting websites• Quality content with unique insights and authentic perspectives remains essential despite AI advancements• The traditional marketing funnel concept is outdated – customers enter and exit at various points across multiple channels• Attribution modeling is increasingly challenging with significant "dark social" interactions influencing buying decisions• B2B purchases involve complex buying committees with different stakeholders at various stages in their journey• AI propensity scoring helps predict customer behavior and personalize content experiences effectively• Accessibility principles align closely with AI-friendly content practices – clear, concise, well-structured content wins• Sales and