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Chadd Olesen is the CEO and Co-founder of AVRL, an Austin-based automation company specializing in logistics and supply chain technology. Since launching AVRL in 2017, he has led its transformation from a natural language processing startup into a freight tech powerhouse, now automating over 60 million shipments annually. Under Chadd's leadership, AVRL has become one of the fastest-growing companies in the US, earning recognition on the Inc. 5000 list. He is known for his consultative approach to automation, empowering brokers and carriers to integrate technology without sacrificing human expertise. In this episode… Breaking into a saturated and highly competitive industry like freight and logistics is no small feat — especially when innovation is rare and copycats abound. Startups in this space face challenges like differentiating their offering, managing growth without overexposure, and surviving tight margins. So, how do you build a technology-driven solution, scale it, and protect your edge in a legacy in