The Membership Guys Podcast - Practical Advice For Membership Website Owners

In this episode of the Membership Geeks Podcast, I dive deep into the topic of legacy pricing for membership businesses—a practice I’ve long advocated, but one that can pose major challenges as your membership grows and evolves. I discuss the benefits and pitfalls of letting members lock in their original pricing, explore when legacy pricing stops serving your business, and outline strategies for dealing with long-term members who are paying far less than new signups. If your membership has gone through significant changes over the years, this episode will help you navigate the often-tricky conversation around updating your pricing structure while staying fair to your most loyal members.In this episode:What is legacy pricing, and why has it traditionally been seen as a best practice for member retention and conversions?When does legacy pricing begin to work against you and your membership business, rather than for you?How can you fairly and effectively address the issue of long-term members paying outdated ra