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Tyler Lane is the Founder and CEO of Session Interactive, a Denver-based digital marketing consultancy specializing in SEO, analytics, paid search, and content strategy for mid-market and enterprise brands. With over 13 years of experience in digital marketing, he has successfully created, launched, and evaluated SEO, content marketing, analytics, and social strategies, bringing his expertise to Session Interactive. Tyler leads a team of seasoned professionals who deliver data-driven solutions to help clients achieve measurable growth. In this episode… Many companies struggle to turn their digital marketing investments into measurable outcomes, often due to blind spots in data tracking, ineffective SEO strategies, or lackluster paid media performance. Businesses waste money and miss growth opportunities without understanding user behavior or proper attribution. So, how can organizations build more intelligent, results-driven marketing systems? Tyler Lane, an expert in SEO, paid media, and analytics, shares ho