The Membership Guys Podcast - Practical Advice For Membership Website Owners

In this episode of the Membership Geeks Podcast, I dive into the controversial world of scarcity marketing, especially as it relates to memberships.I unpack why the “closed door” model and pressure tactics aren’t the magic bullet many gurus claim—and how they can actually do more harm than good to your membership business.Instead, I share a more sustainable approach focused on trust, value, and genuine urgency.If you’re tired of being told you “must” use countdown timers and manufactured FOMO, this one’s for you!In this episode:Do you really need scarcity tactics—like limited-time enrollment—to grow a successful membership?What are the risks and downsides of relying on pressure and artificial urgency to sell memberships?How can you create genuine urgency that leads to better, more engaged long-term members?What marketing strategies actually work best for building a thriving, sustainable membership business?Key Quotes & Takeaways:"The urgency to join your membership shouldn't come from some arbitrary deadl