Sales Reinvented

Sean Sidney is known for his original negotiation concepts like "logic levers," the "persuasion sandwich," and "Bluff-4," and has trained more than 8,000 professionals to secure better deals and deliver real business value. I’m talking to Sean this week all about how procurement pros gain leverage in even the most high-stakes deals. Sean generously shares his favorite tactics, including how to use threats respectfully, the power of emotional acceptance, and the strategic application of logic levers. Whether you’re in sales or procurement, Sean’s actionable, relatable insights will help you navigate challenging negotiations, avoid common pitfalls, and forge better business relationships. Plus, you’ll hear real-world stories from Sean’s own career, practical tips to recognize and counter aggressive negotiation moves, and the essential dos and don’ts that every negotiator should live by.  Outline of This Episode [05:52] Emphasize emotion in persuasion: connect emotionally, be respectful, wrap emotional appeal a