Business And Bourbon With Ronnell Richards

Guests:➡️ Matt Wren➡️ Jasmina MuellerLocation: CP ExpoSummary:The channel keeps saying it’s all about partnership, but too many MSPs are asking the same question: “Are we even invited to this thing?” In this episode, Ronnell Richards sits down with Titan Cloud’s Matt Wren and industry powerhouse Jasmina Mueller for a real, raw conversation about the channel’s failure to truly embrace MSPs—and what it’s going to take to fix it.We’re talking communication gaps, performative partnerships, and why some suppliers still don’t understand how MSPs actually operate.This isn’t about blame. It’s about re-education and rebuilding relationships from the ground up—before the entire ecosystem breaks.Key Takeaways:Sales and tech must respect each other—or MSPs implode from the insideThe phrase “trusted advisor” is being used by people who haven’t earned itMost vendors still don’t understand what makes MSPs tick—and that’s dangerousFear of change is creating internal channel competition and fragmentationIf we want true partne