Business And Bourbon With Ronnell Richards

Guests:➡️ Matt Wren➡️ Jasmina MuellerLocation: CP ExpoSummary:The channel keeps saying it’s all about partnership, but too many MSPs are asking the same question: “Are we even invited to this thing?” In this episode, Ronnell Richards sits down with Titan Cloud’s Matt Wren and industry powerhouse Jasmina Mueller for a real, raw conversation about the channel’s failure to truly embrace MSPs—and what it’s going to take to fix it.We’re talking communication gaps, performative partnerships, and why some suppliers still don’t understand how MSPs actually operate.This isn’t about blame. It’s about re-education and rebuilding relationships from the ground up—before the entire ecosystem breaks.Key Takeaways:Sales and tech must respect each other—or MSPs implode from the insideThe phrase “trusted advisor” is being used by people who haven’t earned itMost vendors still don’t understand what makes MSPs tick—and that’s dangerousFear of change is creating internal channel competition and fragmentationIf we want true partne

Welcome to the first episode of Shut the Hell Up and Sell: Unfiltered — the podcast that says what others won’t. Hosted by award-winning sales expert, author, and top tech channel influencer Ronnell Richards, this show is your no-BS guide to sales and career success.This inaugural episode lays the foundation for what's to come: raw, unfiltered conversations with the most influential voices in sales, marketing, entrepreneurship, and the technology channel. If you're tired of fluff, theory, and “inspiration” without execution — this is your new home.What You’ll Learn in This Episode:Why most salespeople stay stuck — and how to break throughWhat this show won’t be (hint: safe or scripted)How to leverage this series to elevate your mindset, skills, and resultsWhat kind of guests are coming (and why you’ll want to take notes)

Here's a crossover of the inaugural episode of Voices Of Distilling hosted by Ronnell. Subscribe to Voices Of Distilling on your favorite platform. Upcoming episodes will feature Distillers leading the top brands in the business. Learn their stories and secrets to success.

Sander Biehn is many things; a Father, Husband, Lover of Great Beer, Leader, Founder, Salesman, and now a newly minted member of the Business & Bourbon Velvet Jacket club as our first-ever returning guest. Many Founders try to work themselves away from the sales floor. As their companies grow, they get further away from selling their products and services. In this episode, Sander shares his journey from the sales floor to the corner office, then back to the sales floor, and the valuable entrepreneurship lessons he learned. --- Send in a voice message: https://podcasters.spotify.com/pod/show/ronnell-richards/message

Rick Duran’s approach to business and sales is much like his favorite drink simple, direct, and consistently on target.  He’s not the type of Executive who puts himself above the people.  In this episode, he shares some pre-internet wisdom that helped him form his philosophy on success that is not only timeless: it’s timely, given the latest advances in technology. --- Send in a voice message: https://podcasters.spotify.com/pod/show/ronnell-richards/message

This one time at bible camp, Travis met Josh…  What comes next is decades of friendship, brotherhood, and business.  In this episode, Ronnell welcomes Travis Curnutte and Josh Schluep,  of Volli Communications.  Through ups and downs, they managed to build and grow their families and business together.  This is a rare example of when being in business with your best friend works.  After enjoying this episode, you’ll understand why and how you can model their success in your own relationships.   Connect with Travis https://www.linkedin.com/in/thevolliman/ Connect with Josh https://www.linkedin.com/in/joshua-schluep-7b538b222/ Volli Communications http://www.vollicomm.com/ Thank you to our Partners South Puget Sound Community College https://spscc.edu/craft-beverage-bas-campaign Magic Mind - use code Businesandbourbon https://magicmind.com/ Join our Community https://www.businessandbourbon.live/ Work with Ronnell https://www.ronnellrichards.com/ #businessandbourbon  #entrepreneurship  #businesstips #whiskey #bu

In this episode, Ronnell welcomes Tim Joos, COO of Warner Telecomm.  Tim is a native Pittsburgher who loves sports and appreciates a good Primanti Bros sandwich.  At the helm of Warner Telecomm, he’s led them through a successful business pivot and into disrupting the world of technology expense management with Warner’s innovative and successful approach to serving their customers and partners.   Connect with Tim https://www.linkedin.com/in/timothy-joos-79096a1/ Warner Telecomm https://www.warnertelecomm.com/ Thank you to our Partners South Puget Sound Community College https://spscc.edu/craft-beverage-bas-campaign Magic Mind - use code Businesandbourbon https://magicmind.com/ Join our Community https://www.businessandbourbon.live/ #businessandbourbon  #entrepreneurship  #businesstips #whiskey #business #bourbon --- Send in a voice message: https://podcasters.spotify.com/pod/show/ronnell-richards/message

In this episode, Ronnell welcomes Reagan Roberts, Channel Chief of Silver Sky.  Reagan is a heart-first leader who is unapologetic in commitment to her partners and her love for early 2000s Atlanta hip-hop.  In this episode, you’ll see why she is such a beloved person who builds tremendous relationships in business.  Reagan shares her journey of hiding from security guards in stairwells, perfecting accents for fun, and leading a cybersecurity channel sales organization. Connect with Reagan https://www.linkedin.com/in/reagan-roberts21/ Thank you to our Partners South Puget Sound Community College https://spscc.edu/craft-beverage-bas-campaign Magic Mind - use code Businesandbourbon https://magicmind.com/ Join our Community https://www.businessandbourbon.live/ #businessandbourbon  #entrepreneurship  #businesstips #whiskey #business #bourbon --- Send in a voice message: https://podcasters.spotify.com/pod/show/ronnell-richards/message

In this episode, Ronnell welcomes Robert Bowling, CEO of TDM and Clarus Communications.  Robert is a veteran Leader in the world of Technology sales.  In this episode, he shares his love for the Savannah Bananas and the connection between his business philosophy.  He’s shaking up the world of technology by bringing his Bannana-like approach to disrupting the world of technology sales.  His mix of veteran wisdom,  youthful ambition, and commitment to community is contagious.   Connect with Robert https://www.linkedin.com/in/robert-bowling-4516308/ Thank you to our Partners South Puget Sound Community College https://spscc.edu/craft-beverage-bas-campaign Magic Mind - use code Businesandbourbon https://magicmind.com/ Join our Community https://www.businessandbourbon.live/ #businessandbourbon  #entrepreneurship  #businesstips #whiskey #business #bourbon --- Send in a voice message: https://podcasters.spotify.com/pod/show/ronnell-richards/message

In this episode, Ronnell welcomes Jo Hauser, Channel Marketing Leader of LiveVox.  Jo is one of the most innovative marketers in Channel Technology Sales and a new convert to the Swiftie Nation!  This is one of the most inspirational stories we’ve told on Business & Bourbon about the power of relationships for business success and beyond.   Connect with Jo https://www.linkedin.com/in/jo-jolynn-hauser-0a6a161/ Thank you to our Partners South Puget Sound Community College https://spscc.edu/craft-beverage-bas-campaign Magic Mind - use code Businesandbourbon https://magicmind.com/ Join our Community https://www.businessandbourbon.live/ #businessandbourbon  #entrepreneurship  #businesstips #whiskey #business #bourbon --- Send in a voice message: https://podcasters.spotify.com/pod/show/ronnell-richards/message

In this episode, Ronnell welcomes Terry Corder, Vice President of Solution Engineering for Fusion Connect.  Terry is a native Kentuckian who knows his whiskey and has been known to rock out on the karaoke stage on occasion.   Terry shares his love for “Old Man Music,” some timeless advice for sales success, and a heartwarming story about the power of relationships in business. Connect with Terry https://www.linkedin.com/in/terrycorder/ Thank you to our Partners South Puget Sound Community College https://spscc.edu/craft-beverage-bas-campaign Magic Mind - use code Businesandbourbon https://magicmind.com/ Join our Community https://www.businessandbourbon.live/ #businessandbourbon  #entrepreneurship  #businesstips #whiskey #business #bourbon --- Send in a voice message: https://podcasters.spotify.com/pod/show/ronnell-richards/message

Season 4 will be out soon. We'll be recording from new venues and bringing you the REAL TALK we're famous for. We'll introduce you to new leaders and bring you our in-person podcast in FULL VIDEO for the first time. While you're waiting for Business & Bourbon, please check out and subscribe to Shut The Hell Up And Sell, the podcast hosted by Ronnell Richards, the President and Founder of Business & Bourbon. This podcast is based on his Best Selling book of the same name. Veteran Sales Leaders share their stories and simple advice for building and maintaining a successful sales career. Subscribe to Shut The Hell Up And Sell https://www.shutthehellupandsell.com/thepodcast

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