Inspired Insider With Dr. Jeremy Weisz | Ecommerce Interviews | Entrepreneurship | Inspirational Stories | Business Lessons

Andy Ruben is the Founder and Executive Chairman of Trove, a re-commerce technology company that powers branded resale programs for major labels like Patagonia, Lululemon, REI, and Levi’s. Before Trove, he spent a decade at Walmart as the company’s first Chief Sustainability Officer, where he launched global sustainability efforts, led omnichannel and private-brand strategies, and integrated e‑commerce — including the rollout of grocery delivery.  Ruben founded Trove (originally Yerdle) in 2012 and introduced the first branded resale platform with Patagonia’s Worn Wear in 2017, helping advance the circular economy across more than 150 global brands. He advises BCG and Earthshot Ventures, serves as Lead Independent Director and ESG Committee Chair at Zevia, and has been featured on NPR, TED, and testified before Congress on sustainable business practices. In this episode… Most brands sell products once and lose the customer until their next full-price purchase — often years later. In today’s economy, that leav