The Membership Guys Podcast - Practical Advice For Membership Website Owners

In this episode, I sit down with Michael Stelzner, founder of Social Media Marketing World and the Social Media Marketing Society, to dive deep into why he made the big decision to close down his successful membership after a decade. We unpack the strategic thinking, the data, and even the unexpected tech issues that led to this major pivot in his business. I also explore the launch of his new AI Business Society membership and what it means both for him and the wider membership industry. If you’re at a crossroads with your own membership, you’ll find plenty of actionable insights and thought-provoking guidance in our conversation.In this episode:What were the main factors and turning points that led Michael Stelzner to sunset the Social Media Marketing Society after ten years?How did market changes and the rise of AI influence the strategic pivot towards launching the AI Business Society?What was the process and communication strategy for closing down an established membership, and how were existing members