Forecast · The Marketing Podcast For Consultants And Professional Service Firms

Here's how most people come up with marketing messages. They sit down at their computer, fire up the keyboard, and start brainstorming "hooks". Or they get their team together in a room for a white-boarding session. Or, more often than not, they ask the marketing intern to come up with something "catchy". If this sounds […] The post Where Powerful Messages Come From appeared first on Boutique Growth.