Cmo Moves

From Toys to Entertainment: How Mattel is Transforming Legacy Brands for Modern AudiencesIn this episode of Marketing Vanguard, host Jenny Rooney sits down with Lisa McKnight, Executive Vice President and Chief Brand Officer at Mattel, to explore the art and science of managing over 100 active brands. From the billion-dollar success of the Barbie movie to the strategic evolution of Fisher-Price, discover how to make bold brand decisions, lead through purpose, and create positive cultural impact. Whether you're managing heritage brands or building new ones, this conversation offers invaluable insights on taking calculated risks, embracing inclusivity, and transforming your company from a house of brands to a branded house.What You'll Learn:How Mattel balances digital transformation with the enduring value of "analog play" in child developmentThe power of diverse voices and perspectives in weighing risky opportunitiesWhy leading with positivity creates lasting cultural impactHow to balance inclusivity with comm