Cmo Moves

"If you're constantly viewed as the ad team, the ad person, I think we lose. I think we're going to continue to struggle to dig out of the relevancy hole."Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Jason Bunge, CMO of Hasbro, in a conversation that challenges traditional notions of marketing leadership and explores the future of play in a digital world.Jason brings experience from technology companies including Skype, Microsoft, Riot Games, and EA before joining Hasbro two years ago. The conversation explores Hasbro's transformation from a traditional toy company to a diversified entertainment portfolio spanning physical toys, digital gaming, and trading cards through Wizards of the Coast. Jason discusses how the company navigates generational shifts in play patterns and how marketing must adapt to serve different audiences across multiple business lines.What You'll Learn:The evolution of marketing from tactical execution to strategic leadershipBuilding marketin

What if you could tap into 20 years of authentic consumer conversations to transform your marketing strategy?In this special Cannes edition of Marketing Vanguard, host Jenny Rooney sits down with Roxy Young, CMO of Reddit, to explore the power of community intelligence and why brands need to embrace authentic engagement. From Reddit's evolution as a marketing platform to their groundbreaking AI-powered insights tools, this conversation reveals how marketers can harness the power of genuine community feedback. Tune in to discover why Reddit's unique approach to brand safety, open communities, and real consumer dialogue is driving 60% year-over-year revenue growth and changing the future of marketing.What You'll Learn:How Reddit transformed from 9 people with no space to a marketing powerhouse hosting 4,000+ visitors at CannesWhy Reddit is fundamentally different from social media and what that means for your marketing strategyThe three-layer brand safety approach that protects your brand while maintaining auth

Welcome to this episode of the Marketing Vanguard podcast live from Cannes. Today, Jenny Rooney speaks with Mark Kirkham, CMO of PepsiCo Beverages US, about the relentless pace of innovation in the beverage category, the art of balancing core brands with new acquisitions like Poppi, and why every challenge is an opportunity. Discover how PepsiCo continues to cultivate world-class marketing talent, the role of AI in building capabilities versus outsourcing them, and why making "simple special" is the key to successWhat You'll Learn:Why "if you're not innovating, you die" defines the beverage category and how to balance core brands with new venturesThe secret behind PepsiCo's legendary talent cultivation system that has produced CMOs across the industryHow to think about AI as a capability-building tool rather than outsourcing technologyThe "core and more" strategy for growing established brands while pursuing new opportunitiesWhy every challenge should be viewed as an opportunity and every opportunity as a cha

What if you could transform your organization’s approach to AI while building a global brand?In this episode of Marketing Vanguard, host Jenny Rooney speaks with Emily Ketchen, CMO of Lenovo’s Intelligent Devices Group, live from the Cannes Lions Festival. Together, they explore how to lead AI integration within marketing teams, navigate global brand building across 180 markets, and leverage purpose-driven storytelling for genuine business growth. Whether you're a CMO navigating emerging technologies or a marketing leader seeking to balance global reach with local relevance, this conversation offers invaluable insights into the future of tech-driven marketing.What You'll Learn:How to use AI as a creative catalyst and personal detective for marketersStrategies for building AI governance councils and education programsThe difference between transcreation and translation in global marketingGen Z and Gen Alpha's impact on brand purpose and authenticityThe evolution of search from SEO to AEO (AI-Optimized Search)L

AI and creativity are reshaping brand marketing, democratizing access to tools while challenging CMOs to navigate an increasingly complex digital landscape.In this special Cannes edition of Marketing Vanguard, host Jenny Rooney sits down with Mark Weinstein, CMO of Hilton Hotels, to explore the intersection of technology, experience, and authentic brand storytelling. From leveraging AI to democratize creativity to partnering with Paris Hilton and McLaren Racing, discover how to build meaningful experiences that resonate in an uncertain world. Whether you're navigating budget constraints, technological disruption, or cultural pitfalls, this conversation offers essential insights on staying relevant while maintaining authenticity.What You'll Learn:How AI is democratizing creativity and leveling the playing field for all brandsWhy the future involves "agentic AI talking to agentic AI" and what that means for marketersHow to create experiential activations that scale through content amplificationThe importance of

From Toys to Entertainment: How Mattel is Transforming Legacy Brands for Modern AudiencesIn this episode of Marketing Vanguard, host Jenny Rooney sits down with Lisa McKnight, Executive Vice President and Chief Brand Officer at Mattel, to explore the art and science of managing over 100 active brands. From the billion-dollar success of the Barbie movie to the strategic evolution of Fisher-Price, discover how to make bold brand decisions, lead through purpose, and create positive cultural impact. Whether you're managing heritage brands or building new ones, this conversation offers invaluable insights on taking calculated risks, embracing inclusivity, and transforming your company from a house of brands to a branded house.What You'll Learn:How Mattel balances digital transformation with the enduring value of "analog play" in child developmentThe power of diverse voices and perspectives in weighing risky opportunitiesWhy leading with positivity creates lasting cultural impactHow to balance inclusivity with comm

In this episode of Marketing Vanguard, host Jenny Rooney sits down with Kimberly Paige, CMO of BET, to explore the intersection of content, culture, and community in modern media. From judging at Cannes Lions to celebrating BET's 45th anniversary, Paige shares how her extensive experience at P&G, Coca-Cola, and Coty shaped her approach to authentic storytelling and brand evolution. Learn how BET is pioneering change through strategic brand partnerships, streaming innovation, and a commitment to meaningful content that drives both cultural impact and commercial success. A must-listen for marketing leaders seeking to understand how heritage brands can stay relevant while maintaining their core mission.What You'll Learn:How BET transformed from being "the only place" for Black content to a platform focused on changing community outcomesWhy cultural credibility is the foundation for commercial viability in media and entertainmentThe strategy behind BET's successful entry into streaming as the first Paramount

What if you could transform your marketing leadership journey through purpose and passion? In this special Cannes edition of Marketing Vanguard, host Jenny Rooney sits down with Dara Treseder, CMO of Autodesk, to explore the intersection of purpose-driven marketing and technological innovation. Discover how to build a meaningful career in marketing leadership, navigate the evolving B2B and B2C landscape, and harness AI's potential in creative industries. Whether you're a seasoned CMO or an aspiring marketing leader, this conversation offers invaluable insights on authentic brand building, the importance of believing in your product, and why leading with purpose is crucial for success.What You'll Learn:How to break down B2B vs B2C silos through emotional connectionThe Three P's Framework for making career decisions with purposeWhy AI skills requirements have exploded 640% since 2022 in marketingHow to transform from a house of brands to a branded house strategyThe power of technology to improve human existence

Creative leadership and strategic risk-taking are essential ingredients for building transformative brands in today's marketing landscape.In this episode of Marketing Vanguard, host Jenny Rooney sits down with Paulie Dery, CMO of AG1 (formerly Athletic Greens), for a masterclass in brand building and creative leadership. Drawing from his impressive journey through R/GA, Uber, and YETI, Paulie shares invaluable insights on why running toward challenges breeds creativity, how to maintain brand authenticity in a rapidly evolving market, and why great products paired with strong storytelling create a lasting impact. Whether you're navigating industry disruption or building community-driven brands, this conversation offers a candid look at how creativity remains the driving force behind successful marketing in today's landscape.What You'll Learn:How to identify brands with great products but underutilized storytelling Why community-first marketing beats performance marketing every time The secret to main

The Evolution of Brand Leadership in Professional Services: From Creative Agency to Global ConsultancyIn this episode of Marketing Vanguard, host Jenny Rooney sits down with John Rudaizky, Global CMO of EY, to explore the evolving landscape of marketing in professional services. From pioneering brand transformation in consultancy to navigating the intersection of AI and creativity, discover how EY is reshaping client experiences through their new Studio Plus initiative. Whether you're a CMO looking to drive organizational change or a marketing leader interested in the future of brand building, this conversation offers valuable insights on leading through disruption and maintaining human connection in an increasingly tech-driven world.What You'll Learn:Why brand success starts from within—by inspiring employees firstHow EY’s “Better Questions” campaign reshaped its brand identityThe strategy behind EY’s transformation and “Shape the Future with Confidence”How Studio Plus blends creative and consulting for bett

How do you market entertainment experiences that span physical casinos, online gaming, and sports betting?In this episode of Marketing Vanguard, Jennifer Weissman, CMO of PENN Entertainment, shares how the company creates cohesive customer journeys across 42 casinos, racetracks, and digital platforms. From a time when showing casino floors in ads was prohibited to today's gamified loyalty ecosystems, Jennifer dives into regulatory shifts, customer lifetime value, and gamification beyond traditional gaming.What You'll Learn:How regulatory evolution has transformed gaming marketing possibilitiesWhy loyalty programs are the "lifeblood" of multi-platform entertainmentHow PENN Entertainment lowered customer acquisition age by 10 yearsThe psychology behind gamification and the power of the journeyBuilding partnerships that offer real utility for customersUnlocking the Creator Economy with AwinDid you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate?Awin h

How do you transform marketing from a cost center to a growth driver at one of the world's largest consumer goods companies?In this episode of Marketing Vanguard, Esi Eggleston Bracey, Chief Growth and Marketing Officer at Unilever, explores the evolving landscape of global brand marketing. From her engineering roots to leading 400+ brands serving 3.4 billion people, Esi shares insights on blending analytical rigor with creativity. She explains how to transform marketing from a one-to-many model to many-to-many, and how AI can be used as an enabler—not a disruptor. Whether you're steering a global brand or aspiring to lead one, this conversation offers a masterclass in purpose-driven marketing, cultural relevance, and driving growth through innovation. Discover how legacy brands like Dove stay culturally relevant and purpose-driven in today’s digital-first world.What You'll Learn:How to blend engineering discipline with creative marketing to solve complex business challengesThe shift from "one-to-many" to "ma

What does it take to lead a legacy beauty brand in a world obsessed with trends?In this episode of Marketing Vanguard, Clinique’s SVP of Global Marketing, Christie Sclater, shares how staying true to the brand’s roots in dermatological science helps it cut through the noise. From her days at Apple to her personal experience with skin conditions, Christie opens up about leading with purpose, building authentic influencer relationships, and bringing humanity to every marketing touchpoint.What You'll Learn:How to use brand heritage and consistency as strengths in crowded marketsHow Clinique makes influencer marketing real—by leading with love, not just likesWhy "truth over trend" messaging connects in today's packed beauty spaceHow to adopt new technology while keeping human connection and brand authenticityThe value of matching personal values with professional purpose for meaningful leadershipUnlocking the Creator Economy with AwinDid you know influencer marketing drives twice as many sales as display advertis

AI innovation is transforming technology marketing by creating new product categories and revolutionizing how global brands approach customer engagement and internal operations.In this episode of Marketing Vanguard, host Jenny Rooney sits down with Emily Ketchen, CMO of Lenovo, to explore her journey from international relations student to global technology marketing leader. Discover how Lenovo is pioneering the AI PC category, implementing comprehensive AI governance across marketing operations, and driving innovation through products like solar-powered laptops and rollable screens. Whether you're navigating AI integration in your organization or seeking insights on global marketing leadership, this conversation offers valuable perspectives on embracing change and creating technology categories that don't yet exist.What You'll Learn:How to create governance frameworks for AI implementation across marketing organizationsWhy taking opportunities without being 100% ready is crucial for career advancementThe fra

Power marketing requires balancing fear-based messaging with positive benefit communication to drive high-stakes purchasing decisions.In this episode of Marketing Vanguard, host Jenny Rooney sits down with Amanda Teder, CMO of Generac Power Systems, to explore the fascinating world of power solutions marketing. Learn how Generac balances fear-based messaging with benefit-focused communication, navigates both B2B and B2C markets, and transforms customer education into sales. Amanda shares invaluable insights on driving business growth through data-driven marketing, building effective pricing ecosystems, and leading organizational transformation. Whether you're managing discretionary purchases or essential services, this conversation offers practical strategies for connecting marketing initiatives directly to business outcomes.Unlocking the Creator Economy with AwinDid you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate?Awin helps brands harness this

Immersive technology is revolutionizing digital marketing by creating more engaging, efficient customer experiences and driving unprecedented conversion rates in e-commerce.In this episode of Marketing Vanguard, host Jenny Rooney sits down with Karina Kogan, CMO of Infinite Reality, to explore the evolution from consumer brand marketing to B2B innovation in immersive experiences. Discover why traditional e-commerce funnels are ready for disruption, how brands can leverage 3D environments to drive engagement, and why meeting consumers in their preferred digital spaces is crucial for modern marketing success. Whether you're navigating the transition from 2D to 3D marketing or seeking ways to create more impactful customer experiences, this conversation offers valuable insights into the future of digital brand engagement and virtual commerce.What You'll Learn:How immersive experiences can increase customer acquisition by 67% through truly incremental reachWhy the transition from 2D to 3D commerce mirrors the evo

In this episode of Marketing Vanguard, host Jenny Rooney sits down with Eric Gibson, Chief Commercial Officer of Golf Pride, to explore the delicate balance between heritage and innovation in sports marketing. Discover how Golf Pride is transforming from a traditional golf equipment manufacturer into a brand that champions confidence and accessibility, while maintaining its position as the grip of choice for 80-85% of the world's golf professionals. From unexpected collaborations with James Bond and Steph Curry to meeting modern golfers where they are, this conversation offers valuable insights into brand elevation, purposeful partnerships, and navigating the evolving landscape of golf culture.What You'll Learn:How to reposition a legacy brand from selling products to selling confidence and performanceThe strategy behind balancing professional endorsements with authentic product adoptionHow to leverage collaborations (like Steph Curry and James Bond) to drive brand relevance without compromising core val

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Amy Tunick, CMO of National CineMedia (NCM). Amy shares how NCM positions cinema as "CTV Plus" – offering advertisers guaranteed audiences without bots, fraud, or frequency issues – and discusses the company's post-pandemic revival.With experience spanning entertainment, advertising, and media, Amy explains NCM's approach to engaging audiences throughout the entire moviegoing journey, from pre-show content to in-lobby activations. She highlights current moviegoing trends, innovative branded content opportunities, and NCM's unique role as the US Representative to Cannes Lions, connecting the entertainment and advertising industries.What You'll Learn:How cinema advertising has evolved into a "CTV-plus" platform with guaranteed audiences and fraud-free viewershipWhy movie theaters are emerging as prime venues for reaching Gen Z and young millennial audiences at scaleHow brands can leverage theater lobbies and pre-show expe

What if you could transform a 100-year-old heritage brand into a modern cultural phenomenon?In this episode of MVG - Marketing Vanguard, host Jenny Rooney sits down with Matt Navarro, President of Stanley 1913, to explore the company's remarkable evolution from worksite essential to viral sensation. Learn how Stanley 1913 maintains its cultural relevance through strategic partnerships, sustainability initiatives, and lifestyle brand positioning. Whether you're a marketing leader looking to revitalize a legacy brand or seeking insights on connecting with Gen Z consumers, this conversation reveals the delicate balance between honoring heritage and driving innovation. Tune in to discover how authenticity, sustainability, and cultural connectivity can transform a traditional brand into a modern lifestyle icon.What You'll Learn:How Stanley executed a successful brand transformation by pivoting from utility to lifestyle positioningThe strategy behind building sustained momentum versus chasing viral momentsWhy genui

What if you could transform a legacy transportation brand into a modern hospitality experience? In this episode of Marketing Vanguard, host Jenny Rooney sits down with Eliot Hamlisch, EVP and Chief Commercial Officer at Amtrak, to explore their bold new "Retrain Travel" campaign, strategic shift toward younger audiences, and innovative brand partnerships. Whether you're leading a heritage brand's transformation or seeking to balance government oversight with commercial success, this conversation offers valuable insights into modernizing customer experience while honoring established brand equity. Tune in to discover how Amtrak is reimagining train travel for the next generation through enhanced amenities, sustainability initiatives, and experiential marketing.Amtrak's transformation from a transportation company to a hospitality brand showcases how legacy organizations can reimagine their customer experience and market positioning.In this episode of Marketing Vanguard, host Jenny Rooney speaks with Eliot Haml