Human Resources For Small Business

John Rossman, former Amazon executive and author of "The Amazon Way," discusses Amazon's 14 leadership principles and their application to modern businesses. As a fifth-generation Oregonian who worked at Amazon from 2002-2005, Rossman witnessed the company's transformation into a platform company. He emphasizes customer obsession, the importance of simplifying work processes, and ownership mentality. His latest book "Big Bet Leadership" provides a playbook for organizational transformation in the hyper-digital era, focusing on systematic experimentation and long-term thinking. TAKEAWAYS Customer Obsession Beyond Transactions: Practice both tactical customer service and strategic curiosity about customers' broader needs upstream and downstream of current interactions. Simplify Before Innovating: Focus on zero-based redesign and radical simplification of work processes before adding new technologies - most companies have calcified layers that need unwinding. Ownership Mindset for Long-term Success: Think en