Bob Cargill's Marketing Show

In this episode of Bob Cargill's Marketing Show, Episode 202, we delve into the fascinating intersection of magic and marketing with the talented magician and marketer, Michael Granoff. Discover how magic tricks can inspire innovative marketing strategies and creative thinking. Host, Bob Cargill, introduces the episode and his guest, Michael Granoff, a seasoned marketer and magician. Discussion on the importance of creativity and innovation in marketing. Michael shares his career path from the printing industry to marketing. Insights into his transition from a family business to corporate marketing roles. Exploration of how magic tricks can inspire creative thinking in marketing. Introduction to "Slight of Brand," a workshop that uses magic as a metaphor for marketing strategies. Discussion on lateral thinking and its application in brainstorming sessions. How magicians use divergent thinking to create impactful illusions. Emphasis on maintaining creativity and strategy in the age of AI. The importance of kee