Breakthrough Pt Marketing Podcast With Chad Madden

Feeling stuck with low margins—even when your clinic is full? You’re not alone. In this video, Chad Madden walks through why most private practice owners feel powerless to improve their payer mix and how small strategic changes can add $60K+ in monthly profit without adding more patients or staff.You’ll learn the Quantity → Quality → Viability framework, real examples from clinics across the country, and five specific ways to start attracting better payers today.00:00 – The most common profitability problem for busy practices01:15 – Why improving your payer mix matters more than you think03:00 – The power of adding just $5 per visit05:00 – Breaking the myth: Higher revenue ≠ higher costs06:45 – National trends: declining reimbursements, rising costs08:00 – The framework: Quantity → Quality → Viability10:00 – How to identify your best payers11:30 – 5 Patient Pathways to influence your payer mix  • 11:45 – Reactivations (target your best payers)  • 13:10 – Word of mouth & physician referrals  • 13:50 – Empl