The Membership Guys Podcast - Practical Advice For Membership Website Owners

434 - The Brutal Truth: 5 Hardest Things I've Had To Do As a Membership Owner

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Sinopsis

In this special episode of the Membership Geeks Podcast, I open up about the toughest moments and biggest challenges I’ve faced over a decade of running a membership business. As we kick off a month of anniversary content, I dive deep into pivotal decisions, unexpected setbacks, and the realities that most membership owners rarely talk about publicly. Whether you’re just starting out or have been running your own membership for years, my honest reflections are here to shed light on what it really takes to keep going—especially when things get tough.In this episode:What were the most difficult decisions I had to make in the early days of launching and shifting my business model?How did I handle sudden competition from a well-funded, well-connected industry player—and what impact did it have on my mindset and business?In what ways did external crises like COVID-19 test my resilience and force me to adapt my membership offer and team structure?What was it like to experience internal challenges, such as letting m