Ponderings From The Perch

What happens when market researchers from around the world gather in Amsterdam to discuss the future of insights? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney takes you on a conference flyover of Greenbook’s IIX EU Amsterdam conference floor. She conducts interviews with 20 industry leaders, giving you an earful of  their thoughts on everything from AI implementation and global data collection to keeping the human in the loop with AI tools and the changing landscape of market research technology. These conversations reveal how the industry is adapting to new challenges while maintaining focus on data quality and human-centered insights. The discussions highlight a significant shift in how research professionals approach AI integration, with most emphasizing hybrid models that combine artificial intelligence with human expertise rather than full automation. Leaders from companies like Quest Mindshare, Panolplai, and Rival Technologies share