Breakthrough Pt Marketing Podcast With Chad Madden

In this episode of the Grow Your Practice podcast, Chad Madden welcomes back Doug Adams from RunDNA and the Omega Project to discuss how gait and running analysis is revolutionizing physical therapy clinics. Discover how incorporating cutting-edge gait analysis can enhance patient outcomes, differentiate your clinic, and increase revenue through cash-based services. Learn from real-world success stories, marketing strategies, and the mindset shifts clinicians need to embrace value-based care.Learn more: https://www.rundna.comTimestamps:00:00 - Introduction and success story02:11 - What is RunDNA and how it started04:50 - Real-life example of immediate results using gait analysis06:28 - The need for gait analysis in today's PT landscape08:43 - Chili's analogy and value-based services11:27 - First steps for adding cash-based services14:07 - The mindset shift: Want vs Should17:53 - Revenue impact and champion clinicians20:29 - Market alignment and misalignment24:05 - Strategic partnerships with running stores27: