Seo Podcast Unknown Secrets Of Internet Marketing

AI is fracturing the search ecosystem and creating new opportunities for SEOs to expand their role and demonstrate greater business value in this evolving digital landscape.• Michael Buckbee discusses how AI is changing search and creating "siteless SEO"• Traditional SEO has primarily been Google optimization, but search is now becoming a feature embedded across multiple platforms• ChatGPT and other AI tools are often the first touchpoint for prospects, who may never visit your website• AI search operates on different rules than traditional SEO—domain authority matters less while content repetition becomes paramount• The BISCUIT framework helps marketers adapt: check technical foundations, conduct business intelligence, and shift content strategy• Post-purchase attribution surveys often reveal that AI search plays a larger role in customer acquisition than analytics suggest• Distributing the same content across multiple platforms strengthens your position in AI search results• Companies should track