Digital Insights

Ever notice how every other department has policies and procedures, but UX rarely does?There are rules for procurement. Rules for budgets. Rules for installing software. Even rules for when you’re allowed to eat fish at your desk (I wish I was joking). But ask someone for the rules around UX, and you’ll probably get a blank look.The difference? Most teams have taken the time to write theirs down. We haven’t.That’s what we’re going to fix.We’ll start with one of the most accessible and impactful types of UX guidance you can create: design principles.What Are Design Principles, Really?Design principles are a set of high-level guidelines to help your organization make consistent, user-centered decisions. They provide a north star for teams as they navigate the thousand tiny choices that shape your user experience - from interface copy to onboarding flows.Done right, they:Keep people focused on what matters mostEnsure UX is considered across the board, not just by your teamHelp settle disagreements without callin