Content Sells: Attract, Convert & Keep Your Ideal Clients With Content Marketing That Works

When the world around your ideal client shifts — whether it’s a new law, a tech breakthrough, a social movement, or an economic shake-up — their needs, questions, and priorities change, too. And that creates one of the most powerful (and underused) moments for YOU to create content that meets the moment and converts more clients. In this episode, your hosts, Suzi Dafnis & Michelle Falzon give you practical ways you can ride the wave of change and use shifts and trends happening right now in YOUR industry or market to create: More visibility More relevant offers More meaningful conversations And ultimately… more sales. We share real-life examples of women business owners inside the HerBusiness Marketing Success Mastermind who are turning disruption into opportunity — like: How Donna Cross is leveraging massive aged care reforms to position herself as the go-to expert How Amanda Farmer is turning every legal update in the strata space into leads, trust, and revenue How Chantel Gilbert pivoted from genera