Behind The Shield

Jim Poole is the CEO and President of Solace Lifesciences, a neuroscience company focused on personalized evidence-based wellness and performance and the creator of NuCalm.Dr. Blake Holloway, the inventor of NuCalm, spent several years immersed in the intriguing and exotic research of bio and neurophysics. His objective in inventing NuCalm was to design a software that would have direct physiological outcomes to combat stress and anxiety in the brain.He believed that focusing on the brain’s electrical activity and finding a way to entrain the brainwaves to a particular frequency, such as alpha or theta, could be a targetable physiological phenomenon that would aid his mission of combating anxiety. He began by researching bio and neurofeedback training, which are therapies that require patients to train, in a reward-based manner, their breathing, heart rate or brain electrical patterns to reach the desired therapeutic levels. This type of training was shown to be very effective in lowering heart rate, respirat