Marketer Of The Day With Robert Plank: Get Daily Insights From The Top Internet Marketers & Entrepreneurs Around The World

Getting promoted feels like a win—until you realize no one’s actually taught you how to lead. You go from being good at your job to managing people who expect direction, clarity, and support, and suddenly everything gets more complicated. Meanwhile, high-potential team members quietly leave because they’re frustrated, overlooked, or just plain burned out. It’s not that new managers don’t care—it’s that they’re tossed into leadership without a map, hoping they figure it out before everything falls apart. Noel Massie spent over 40 years at UPS, rising from truck loader to VP of U.S. Delivery Operations, leading 140,000 people. He’s also the author of Congrats, You’ve Been Promoted, a guide for new leaders. Today, he talks about the common pitfalls new managers face and why intentional leadership matters. He shares practical tools like the “best principle” and “four by five method” to help build clear, value-driven teams. His message: great leadership starts with clarity, purpose, and accountability. Stay tun