Marketer Of The Day With Robert Plank: Get Daily Insights From The Top Internet Marketers & Entrepreneurs Around The World

It’s easy to overlook what makes our tech-driven world tick, but buried inside the devices we use and the machines that keep nations safe are rare earth metals—tiny, often invisible, but absolutely essential. While most people are focused on flashy stocks or crypto swings, the real game is happening behind the scenes, where China controls most of the supply. These materials aren’t just powering gadgets—they’re fueling entire industries, from defense to clean energy. The scary part isn’t just how valuable they are, but how concentrated that control has become while the rest of the world was busy looking elsewhere. Louis O’Connor is the founder of Strategic Metals Invest, helping over 4,000 clients across 74 countries invest in rare earth metals. Today, he breaks down why these metals are essential to modern tech—from smartphones to renewable energy—and why demand is only growing. He also warns about China’s control over the global supply and what that means for investors. His talk focuses on how individuals