Managing Marketing

Oksana Koriakova is a global marketing maverick; the Queen of Networking; and brings out-of-the-box thinking to every interaction. She is also the founder of Impero, and talks about the evolving landscape of branded merchandise and marketing strategies.  Oksana shares her unique approach to engaging audiences through memorable presentations and the importance of creating meaningful connections with customers.  She discusses her journey from starting a hamper company to establishing Impero, emphasizing the need for ethical sourcing and quality in branded merchandise. The conversation highlights the shift from traditional digital marketing to experiential marketing, where the focus is on creating memorable experiences that resonate with customers.  Oksana also stresses the importance of understanding the customer journey and ensuring that every piece of merchandise serves a purpose in that journey. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190   Listen on Spotify: https: