Content Sells: Attract, Convert & Keep Your Ideal Clients With Content Marketing That Works

Systemising your sales isn’t about getting fancy — it’s about getting consistent. If you’re doing sales in fits and starts, making things up as you go, or relying on last-minute hustle, you’re leaving money (and sanity) on the table. In this episode, your hosts Suzi Dafnis and Michelle Falzon unpack the first half of a 9-part Sales System Self-Check — the practical way to find the gaps in your sales systems that are slowing your growth and start building a sales engine that reliably produces results for you. The first five of the 9-part Sales System Self-Check are: Sales Goals, Ideal Client, High-Converting Offers, Sales Funnel, and your Marketing Calendar. Expect clear examples, smart frameworks, and next steps you can actually do this week — so your next offer isn’t a scramble, it’s a system. Listen to This Episode to Hear More About: The real reason sales feel “hard.” Why reactive, ad-hoc selling keeps you stuck — and how simple systems flip the script. How to set Sales Goals that drive action. Reverse-en