Breakthrough Pt Marketing Podcast With Chad Madden

Private practice owner Justin Pezick of Orthopedics Plus shares how he went from “nice-sounding” job posts to high-converting, principle-driven ads using AI—boosting applicants from 2–3/week to 4–5/day. We cover purpose → principles → process, translating work-life balance into concrete policies, and smart prompt engineering to avoid fluff and hallucinations. You’ll also hear how leadership work (Table Group, Sinek/Lencioni) shaped their culture and retention.Grab Justin’s 73-page hiring playbook https://drive.google.com/file/d/14Uv8CT_XdP8tRwyG3lpFNxXcJ7emIuEb/view?usp=sharingTimestamps00:00 – Intro: Justin + Orthopedics Plus02:28 – From “nice” ads to data-backed job posts04:18 – What candidates actually want (WebPT insights)09:54 – Purpose → Principles → Process (start with WHY)12:27 – Operationalizing work-life balance (real policies)15:35 – Results: 2–3/week → 4–5/day applicants19:33 – Investing in leadership; breaking silos (Table Group)33:35 – How to contact Justin + where to get the PDFBook a free demo