Managing Marketing

Susie Shaw, APAC CEO, We Are Social and Paul Edwards, an advisor to We Are Social’s new reputation practice and Director at John Connolly and Partners, discusses the evolving landscape of corporate communication and reputation management. There was a time corporate reputations were managed by corporate communications, shaping messages for shareholders, government and the public. But then social media arrived, and it is not just shaping but driving corporate reputation. In the new report, “Reputation at the speed of social,” it is shown how reputation has become more volatile, more visible, and far more public.  Here they explore the impact of social media on corporate reputation, the disconnect between consumer expectations and shareholder demands, and the importance of internal culture in shaping external perceptions.  The conversation also delves into the challenges of diversity and inclusion, the anxiety surrounding technology, and the rise of vocal advocates in brand advocacy. Ultimately, they emphasize t