Content Sells: Attract, Convert & Keep Your Ideal Clients With Content Marketing That Works

If you’ve ever worried that “selling” means selling your soul—or your stories fall flat when it’s time to make an offer—this one will get you back in alignment. In this episode your hosts, Suzi Dafnis and Michelle Falzon chat with ghostwriter and communication expert, Kendall Cherry of The Candid Collective, going deep on storytelling that actually moves and motivates buyers. We explore the sweet spot where narrative, ethics and revenue meet – so your message feels true, and still converts. You’ll hear how to turn client results into persuasive case studies, why “day-in-the-life” vision casting works at every stage of the funnel, and what to post when you want qualified leads (not just likes). We also dig into boundaries and emotion – how to be specific and resonant without oversharing – and a simple format you can use today to spark replies and sales. By the end, you’ll have practical guardrails and repeatable structures to tell stories that sell your products and services – with zero bro marketing. Listen t