Japan Today

A rise in obnoxious and aggressive content creators is sparking outrage across Japan — from graveyard stunts and sushi sabotage to harassment on public trains. Japanese media now calls them “nuisance YouTubers.” In this episode of Japan Today Spotlight, we dig into what’s really going on. Why are some influencers acting this way in Japan? Would they pull the same stunts in cities like London or New York? And what’s the impact on foreigners who actually live here and are trying to do things right?