Keen On

Back in 1990, a Silicon Valley entrepreneur called Jim Fruchterman chose purpose over profit. In his new book, Technology for Good, Fruchterman explains how nonprofit leaders like him are using software and data to solve our most pressing social problems. Thirty five years ago, when his investors vetoed a reading machine for the blind because the market was only $1 million annually, Fruchterman walked away from his $25 million-funded AI company to start his first nonprofit. Today, he’s still on the front line of the battle to show that technology’s greatest potential lies not in making billionaires richer, but in serving the 90% of humanity that big tech conveniently ignores.1. When profit and purpose clash, profit usually wins Fruchterman argues that when companies face a choice between social good and making money, they “pretty much always pick making more.” His own experience—investors vetoing a reading machine for the blind despite having the technology ready—exemplifies this. Even OpenAI, which started w