Introvert Biz Growth Podcast

On today's solo episode, I'm talking about why you can’t reverse engineer into purpose branding! Brands that struggle with marketing usually do so because they were created without a purpose in mind. It's impossible to just start a company and then suddenly pretend you care about certain issues. If you want your marketing to flow easily, you have to start with purpose instead. [Tweet ""Purpose is not just to be used as the latest marketing scheme" - Sarah Santacroce #gentlemarketing #purpose"] On this episode, you'll learn why you can’t reverse engineer into purpose branding as well as... Why marketing is so difficult when you don't start with purpose How Patagonia is setting an example How the Gentle Marketing book approaches this topic And much more! Mentioned Resources Patagonia on why brands ‘can’t reverse into purpose’ through marketing Let My People Go Surfing Book Sarah's Resources (FREE) Sarah’s One Page Marketing Plan (FREE) Sarah Suggests Newsletter (FREE) The Gentle Business Manifesto (FREE) Ge