Introvert Biz Growth Podcast

Nela Dunato is a designer and brand strategist from Croatia with over 15 years of experience building brands and digital platforms for small businesses and non-profit organizations. She’s the owner of a boutique branding & design consultancy Nela Dunato Art & Design focused on helping experienced consultants to become authentic leaders. She’s also the author of the book “The Human Centered Brand”, a practical guide that teaches service-based business owners and creatives how to create an authentic brand and grow meaningful relationships with their clients. Nela leads in-person workshops and classes, speaks at international conferences, and writes articles on design, marketing, business, and creativity. In this episode, you’ll learn about brand strategy for service-based businesses as well as… The word 'brand' which is often overwhelming for solopreneurs How to align our brand with our values How to express our brand in a visual way What's important when it comes to design Why her approach sometimes m