Introvert Biz Growth Podcast

#episodeGBR11 Welcome to episode #11 of the Gentle Business Revolution podcast, the show where we talk about marketing your business by disrupting the current marketing paradigm. If you are a heart-centered entrepreneur who feels anxiety around marketing your business or you are tired of the traditional marketing model, you're in the right place! Today I want to share with you an exercise that I'm facilitating in the 3rd module of The Gentle Marketing Revolution. It represents the 3rd P of the Mandala for Gentle Marketing, and it's in the P for People module. One of the major differences between the gentle marketing approach and traditional/hype marketing is that we lead with empathy instead of pain. It's a switch from the negative to the positive.  In this episode you’ll learn about… The revolutionary idea of leading with empathy instead of pain The Empathy Map exercise Aspirational marketing (I love that term!) The guest I have lined up for next week’s podcast (I'm excited!) Other links and resources ment