Breakthrough Pt Marketing Podcast With Chad Madden

Chad Madden and Dr. Ben Fung break down the behaviors that keep schedules full and graduation rates near 100%—from “left/right-brain” patient communication to always ending each visit on a win. They unpack UpDoc’s Corporate Quality Index (CQI), including intention-to-stay thresholds that predict retention, and why soft skills and on-stage presence matter. You’ll hear practical cues you can deploy tomorrow, plus a book rec that reframes patient experience through behavioral science.If this helped, subscribe for more PT business and leadership insights.Timestamps00:00 – Why engaged patients graduate (and refer)03:12 – Production goals vs. visits/units: keeping the schedule full07:45 – Left- vs. right-brained patient communication (numbers vs. function)12:10 – “End on a win”: structuring sessions for momentum18:20 – What is the Corporate Quality Index (CQI)?23:05 – Intention-to-stay thresholds & spotting flight risk28:40 – Soft skills, stage presence & micro-behaviors that matter33:15 – Resources, contac