Breakthrough Pt Marketing Podcast With Chad Madden

PT owner Chad Madden sits down with industry veteran Bob Kowalick to unpack what it really takes to scale beyond yourself. They cover the #1 book that shaped Bob’s approach, painful (and expensive) lessons on “trust but verify,” and why data. not opinions, must drive your systems. You’ll hear how to invest in yourself, innovate through experimentation, and the coming shift to PTs owning musculoskeletal health management. If you find this valuable, subscribe for more practice-growth playbooks.Time Stamps00:00 - Intro & guest setup01:21 - The #1 book for scaling: Scale (Hoffman & Finkel)06:11 - Biggest failure: trust—but verify (billing & IP lessons)12:25 - Best investment: invest in yourself13:12 - Unconventional edge: innovate & experiment15:31 - What changed most in 5 years: data as foundation16:43 - Advice to new PT owners (2024 realities)24:28 - Bonus trend: PTs owning musculoskeletal healthBook a free demo call and get a behind-the-scenes look at the exact systems, tools, and frameworks Ch