Keen On

It’s springtime for charlatans. At least according to Quico Toro, coauthor (with my old friend Moises Naim) of Charlatans, a new screed about how grifters, swindlers and hucksters are bamboozling the media, the markets and the masses. If you listen to Toro, you wouldn’t want to get out of bed in the morning. Everywhere - on our screens, in our churches, even in the White House - there lurk charlatans intent on stealing our souls. As you can tell from my rat-a-tat scepticism, I’m not totally convinced by such hysterical fearmongering. Though he’s probably right that social isolation and AI-powered scams are making us sitting ducks for scammers. Anyway, at least there’s no chapter about huckster podcasters in Charlatans. So you are safe here from bamboozlers of all stripes. 1. The Harm Standard Is Everything Quico’s core thesis: charlatans aren’t just persuasive people you disagree with - they leave a trail of destroyed lives. No harm = not a charlatan (even if you find them distasteful, like the astrology busi