Through The Noise

What do boating, flooring, wine, guitars all have in common? Wood is the easy answer. But the industry behind wood is far more complex, and there’s a lot to learn for anyone looking to get into it. For this episode of Through the Noise, Blake and Ernesto talk with Cindy Squires, Executive Director for the International Wood Products Association (IWPA). Whether you’re an emerging business or an emerging country, it is vital to understand the legal and ethical aspects of international wood sales and trade. Wendy talks us through how the IWPA serves to help manufacturers, retailers, importers and others navigate the world of sustainable forestry. Cindy Squires has extensive experience with law, the marine industry, the Department of Agriculture, as well as trade associations and advisory. She is also on the Board of the American Hardwood Export Council. Tune in to this in-depth look at how the IWPA extends olive branches to help emerging businesses and nations access global networks, understand compliance and re