Through The Noise

Grab a cold one and settle down for our conversation with Lester Jones of the National Beer Wholesalers Association. Are you ready? It's incredibly easy in the United States and much of the rest of the world to find beer with nearly unlimited varieties and Lester Jones breaks down the elements necessary to turn water into a delicious beer and get it from the brewer all the way to you for your podcast-listening enjoyment. His organization represents those who distribute the beer, tier 2 of the 3-tier system of beer development and delivery. As Chief Economist of the National Beer Wholesalers Association, he analyzes the trends in beer brewing and consumption and provides insights into the ever-evolving world of beer, making the distributors, retailers, and even the brewers and importers more successful. For an insider-look into the world of beer, don't miss this episode with Lester Jones. Lester Jones serves as the Chief Economist for the National Beer Wholesalers Association, a national trade organization tha