Selling With Social - A Sales, Social Selling & Social Media Podcast

Building a successful sales organization from the ground up is no small feat. It requires strategic planning, data-driven decision-making, and a focus on cultivating the right mindset within your team. In this episode, I sit down with Megan Prince, Chief Revenue Officer of Zeni, to explore how she led her company to 10x their ARR in just a few years through a powerful outbound sales strategy.    The Power of Outbound Sales Learn why Megan believes that a strong outbound motion is crucial for controlling your destiny and driving consistent growth. She reveals how 65% of Zeni's revenue comes from outbound efforts and explains why it's their most cost-effective customer acquisition channel. Building an Effective Tech Stack Discover the tools and technologies Zeni uses to power their outbound engine, including: ·         Orum for cold calling ·         LinkedIn Sales Navigator for social selling ·         AmpleMarket for data mining and email automation ·         Avoma for listening to cold calls ·         H