Managing Marketing

Michael Moszynski, the CEO of London Advertising and the recently appointed Chair of WONA Digital, talks about the evolving landscape of agency pitches, the impact of technology and procurement on the selection process, and the importance of human interaction in fostering successful client-agency relationships.  Michael shares the challenges faced by agencies in a technology-driven environment, the value of long-term relationships, and the need for creativity in marketing. The conversation also introduces the BetterPitch Framework, which outlines key principles for improving the pitch process. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190   Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934   Listen on Stitcher: https://www.stitcher.com/show/managing-marketing   Listen on Podbean: https://managingmarketing.podbean.com/    For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-market