Marketer Of The Day With Robert Plank: Get Daily Insights From The Top Internet Marketers & Entrepreneurs Around The World

From advising Red Bull and Fortune 500s to writing the #1 bestseller “High Tolerance: The Intoxicating World of Alcohol Marketing,” Ella Parlor is the go-to expert for beverage brands ready to break through the noise. In this episode, Ella reveals how she helps companies scale smarter—navigating tariffs, market chaos, and shifting consumer trends with surgical precision. Discover why Texas is the new epicenter for beverage growth, how Gen Z is reshaping the industry, and why the next big thing might just be a Japanese hard soda you’ve never heard of. Ella shares actionable strategies for investors, founders, and anyone curious about branding, retail, and the future of beverage innovation. She dives into the importance of planning in volatile markets, the power of authentic influencer partnerships, and the surprising ways Gen Z is driving retail trends both online and in stores. You’ll hear behind-the-scenes stories about how top brands prepare for industry disruptions, why some companies thrive while othe