Human Resources For Small Business

In this episode of Transform Your Workplace, host Brandon Laws welcomes back Victoria Dew, founder and CEO of Dewpoint Communications, to unpack findings from her latest research report, Connecting the Frontline: Current Trends, Challenges, and Strategic Opportunities in Workforce Communication. Victoria shares what her team discovered after interviewing communication leaders across 18 industries — from manufacturing and healthcare to construction and education — about the urgent need to better connect with deskless and frontline workers. Together, Brandon and Victoria discuss how to bridge the gap between corporate and hourly employees, why 72% of frontline workers don't understand company strategy, and how leaders can close that gap through listening, technology, and culture change. You'll also hear insights on AI's role in communication, manager overload, the importance of in-person connection, and how organizations can transform frontline workers into powerful brand ambassadors. If you lead people, especi