Marketing Secrets

I kept seeing this guy everywhere online. Then I opened my Instagram DMs and found a message from 2021: “I’m the first ex-CIA officer to launch an information product… everything I’ve learned came from you.” A year later he went viral using the exact earned-media playbook from Traffic Secrets, stacked podcast appearances, and sent all that attention to one link that fed his funnel.  In this episode I sit down with Andrew Bustamante to unpack how he went from CIA to info business, why his name started triggering the algorithm, and how a single quiz became the engine that turned curiosity into qualified buyers. Key Highlights: ◼️The earned-media ladder that took him from small shows to the biggest podcasts and sent every viewer to one conversion link ◼️How a CIA-inspired spy quiz filters for personality, pinpoints a weakness, and turns attention into buyers ◼️The zero-ad viral strategy he ran on repeat and when to layer paid traffic on top of it ◼️CIA tradecraft mapped to marketing: adopt vocabulary, bu